MARKETING, STRATEGY, ECONOMICS, OPERATIONS & HUMAN RESOURCES: INSIGHTS ON SERVICE ACTIVITIES
The Institut d'Administration des Entreprises of Aix-en-Provence (IAE Aix) organises the Research Seminar which is located in La Londe les Maures, France. The IAE Aix is one of the leading public University Business Schools in France and is part of Aix-Marseille University, the largest public university in France. The IAE Aix was the very first school in Europe - in 1979 - to introduce a one-year graduate program in the Management of Services.
The first International Research Conference in Service Management was held in 1990, with the aim of overcoming traditional boundaries between disciplines. The year 2016 marks the 14th edition of this conference. By enabling thorough and fruitful exchange between a diverse group of participants, this conference has proven itself successful and enriching throughout the years.
The conference is structured so that there are only two competitive sessions occurring at the same time. Each author has 45 minutes to present the paper and to lead a discussion with the audience. Leading universities from throughout the world have sent participants who, through their participation, established new networks or rejuvenated old ones to exchange ideas and knowledge. At each session, both academics and practitioners participate in debates, dialogs, and formal presentations. Friendliness and informality are part of the tradition of the event, greatly enhanced by the beautiful setting in a Mediterranean seashore environment. In addition to the rich intellectual exchange, the conference provides a visit to the magnificent and the car-free Porquerolles Island.
A forum session featuring emerging research ideas and work in progress will also be available.