Lalonde - Special Issues

Special Issues

A number of papers presented during the conference are selected for publication in a special issue of a scientific journals .For the 2015 edition of the conference, the Journal of Marketing Behavior will publish a special issue with a selection of manuscripts presented at the La Londe conference.

Links to the editorials of past special issues published in the JBR appear below:

1999 Lalonde conference
Yves Evrard, Wayne D. Hoyer and Alain Strazzieri
Introduction to the special issue on marketing communications and  consumer behavior

2001 La Londe conference
Christian Derbaix , Lynn R. Kahle, Dwight Merunka and Alain Strazzieri
Introduction to the special issue on marketing communications and consumer behavior

2003 La Londe conference
Gilles Laurent and Judy Zaichkowsky
Preface to La Londe 2003 special issue: communications and consumer behavior

2005 La Londe conference
Curtis P. Haugtvedt, Dwight R. Merunka and Luk Warlop
Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar

2007 La Londe Conference
Søren Askegaard, Dwight R. Merunka and M. Joseph Sirgy
Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference

2009 La Londe Conference
Virginie De Barnier, Chris A. Janiszewski, Dwight R. Merunka, and Stijn M.J. van Osselaer
Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

2011 La Londe Conference
Michel Tuan Pham, and Siegfried Dewitte
The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference

2013 La Londe Conference
Luk Warlop, L. J. Shrum, Dwight Merunka, and Virginie de Barnier
Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference