The 2001 La Londe Conference

Chairpersons: Christian Derbaix (FUCAM, Mons)
Lynn R. Kahle (University of Oregon)
   
Coordinators: Dwight Merunka and Alain Strazzieri (Paul Cézanne University in Aix-Marseille)
Program and Proceedings Best Paper Award Papers Selected for the JBR Special Issue
The 2001 La Londe Conference - Papers selected and published in the JBR Special Issue devoted to the La Londe Conference 2001

Papers selected and published in the JBR Special Issue devoted to the La Londe Conference

Christian Derbaix (Catholic University of Mons), Lynn R. Kahle ( University of Oregon), Dwight Merunka & Alain Strazzieri (IAE Aix, University of Aix-Marseille),
Introduction to the special issue on marketing communications and consumer behavior

John W. Pracejus & G. Douglas Olsen (University of Alberta),
The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

Elizabeth Cowley (University of New South Wales),
Recognition confidence, recognition accuracy and choice

Ross Buck, Erika Anderson, Arjun Chaudhuri & Ipshita Ray (Fairfield University),
Emotion and reason in persuasion: Applying the ARI model and the CASC Scale

María Sicilia & Salvasor Ruiz (University of Murcia),
The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

Karen Brunsǿ, Joachim Scholderer & Klaus G. Grunert (Aarhus School of Business),
Closing the gap between values and behavior - a means-end theory of lifestyle

Gilles Roehrich (ESA, University Pierre Mendès France, Grenoble),
Consumer innovativeness: concepts and measurements