2015 La Londe Conference - Call for Papers

The 2015 La Londe Conference
Marketing Communications and Consumer Behavior
La Londe les Maures (French Riviera)
June 2-5, 2015

The 42nd International Research Conference in Marketing organized by the Aix-Marseille Graduate School of Management - IAE - France


Professor Margaret C. Campbell, Leeds School of Business, University of Colorado at Boulder, USA, and Professor Elizabeth Cowley, The University of Sydney Business School, Australia.

Keynote Speaker

Professor Dan Ariely, The Fuqua School of Business, Duke University, USA.


Professor Dwight Merunka, Aix-Marseille Graduate School of Management - IAE, Aix-Marseille University, France.

Topics of Interest

We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers’ responses to marketing communications, we invite papers that provide contribution to understanding of all aspects of consumer behavior. Meta-analyses of consumer behavior research are also welcome. All papers will be double-blind peer reviewed.

The Character of the Conference

The conference is held at the Odalys resort located in La Londe les Maures, a village on the French Riviera (department of Var), 26 miles from Saint-Tropez and 48 miles from Nice. It is characterized by a friendly and informal atmosphere of exchange between top-level CB researchers from all over the world.


A number of papers will be invited for publication in a special issue of the Journal of Marketing Behavior.
A Best Paper Award will be announced during the conference.

The Selection Process

We call for original papers, written in English. Authors are free to subsequently publish their paper in any journal of their choice. Some papers will be invited for publication in a special issue of the Journal of Marketing Behavior; if you would like your paper to be considered for this special issue, please note your interest on the top of the title page and in the body of the email submitting the paper. Manuscripts should not exceed 25 pages, double spaced, including appendices, tables (within the text), and references (MS Word, A4 paper, 2.5 cm or 1 inch margin on all sides, Times, 12 points). References will follow the Journal of Marketing Behavior guidelines (note that these are different from many CB journals; take careful note). The first page will be reserved for the title, the name of the author(s) and the address (including e-mail). The second page will contain the title, a summary (200 words maximum) and key words.

Submitted manuscripts must be sent no later than 11:59 pm EST January 9, 2015. Papers will be selected based on 2 blind reviews (from members of the Scientific Committee and from ad hoc reviewers). Authors will be notified before March 12, 2015 as to the acceptance of their manuscripts.


Authors are invited to transmit their submission on a Conference management interface.


The administrative officer Jeanette THEOKRITOFF will be happy to give you more details about reservations and other practical aspects of the conference. Tel: +33 (0)4 42 28 08 63 - Fax: +33 (0)4 67 18 99 87 - E-mail: lalonde@iae-aix.com

Important dates
Deadline for paper submission: January 9, 2015
Notification to the authors: March 12, 2015