Lalonde - Conference Overview

Conference Overview

The La Londe Conference is organized by the Aix-Marseille Graduate School of Management - IAE / CERGAM research center, belonging to the Aix-Marseille University.

The first International Research Seminar in Marketing was organized by the Aix-Marseille Graduate School of Management - IAE in 1974. Due to its initial location, this seminar was originally known as the "Sénanque Seminar". It is now located in La Londe les Maures, a seaside resort on the French Riviera and is known as the La Londe Conference.

Unlike many other conferences, it is of a reasonable size (not more than 100 participants) and truly international. It is characterized by a friendly and informal atmosphere of exchange between researchers from all over the world. Exchange is a catchword of this conference and participants stay in the same resort for better interaction.

The conference takes place early June and starts on Tuesday at 6:30pm, with a friendly "get together" enabling old friends to catch up on their latest news and new acquaintances to get to know each other informally before the actual seminar gets under way. The conference ends on Friday after lunch.

The 2015 conference is scheduled
Tuesday June 2nd to Friday June 5th 2015

Click here for the 2015 Conference